Online Reviews are a great way to market your business to consumers. With the number of online shoppers, it is crucial that you keep up with your online presence and make the most out of your positive online reviews. Positive reviews help promote your business, plain and simple. A customer who is passionate about your company is a customer who will keep coming back and using your business time and time again. You’re going to want to respond quickly and be concise and authentic. It’s important to include a call-to-action as well. We’ll go step by step on exactly what you should do to respond for maximum impact.
Give Thanks
Duh! First things first, thank them so they know their positive review did not go unnoticed. Go on and show your appreciation and make sure its personal. It doesn’t hurt to reference something they mentioned like a specific employee or a dish.
Respond Promptly
Reviews are usually left right after a purchase is made, a visit, or particular experience. Timing is crucial, so get on it. If you wait too long with responding, it shows that your business doesn’t care even though your client cared very much about your business. It’s a simple act of appreciation. If you respond 6 months later, the customer will be alerted and then reminded that they were completely ignored.
Keep it Brief
Do not write a novel, nobody has time for that. Do them a favor by keeping it short but impactful. If you say too much, you run the risk of decreasing the value of your response and no one wants to come off as clingy. Short and sweet, people.
Be Real
I think we all can agree that robots pretending to be humans are terrible so please don’t act like one. I know that it may seem like a good idea to have a generic response but it in no way comes off as genuine to the reviewer. They took the time to leave a review so you can take the time to craft a human response. Let them know you actually read their review. Again, don’t go overboard but find a way to make it personal.
Encourage Them To Take Action
Responding to positive is all good but you know what’s even better? Adding a call-to-action. Be cool, make it feel natural and authentic, maybe ask them to tell their friends or book another appointment. It’s really up to you, but it’s best to strike while the iron is hot.
Share It
You received a great review, and the final step is to spread the word. Share the good news on social media. Potential customers will see it and want to do business with you in the future. Put it on your website so visitors know what’s in store when they choose to interact with your company.
So now that you know how important responding to those positive reviews are, you can begin reaping the benefits. Happy responding.
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