Monthly Archives

August 2018

Why Infographics Matter

By | Blog | No Comments

With the overflowing amount of information available on the web today, how can your company immediately grab the attention of your potential clients? Enter the infographic. Infographics are an incredibly informative way to catch your audience’s’ eye. Not only are they visually pleasing, they allow you to deliver data in a simple format that people are able to fully digest and completely understand. No one wants to read a novel’s worth of information, let alone be able to totally comprehend it. So let’s explore the reasons why you should be using this compelling communication medium.

Attention Grabber
There’s no getting around it, humans are visual learners. A well designed infographic will have an immediate meaningful impact vs. plain text. No brainer here.

Establish Your Expertise
With infographics, you get to optimize visual representations like tables, graphs, and charts. You are able to display your know-how on the subject matter which ultimately reinforces your credibility the client.

Uncomplicate Information
In order for an infographic to be effective, it needs to communicate a ton of data in a rather small space. Infographics should deliver the essentials in the most effective way with little confusion as possible.

Boost SEO
After your infographic is posted on your site and shared via social media, it can generate backlinks that are essential to driving SEO.

Interested in a free consultation? Click here and we’ll contact you ASAP

Corporate Responsibility: Bigger Than Your Bottom Line

By | Blog | No Comments

Let’s face it, we like to align ourselves with people that share similar values as us. Birds of a feather flock together, right? Well, we do the same thing with brands. We are loyal to companies because of their values and how they line up with our own. In a world where actions speak louder than words, it’s not enough for a company to claim that they’re moving towards cleaner, healthier and socially more inclusive outcomes. Companies today must incorporate these physical, emotional, and logical elements to create an experience for the consumer.

Let’s take a look at Patagonia. In 2011 they asked customers to “reimagine a world where we take only what nature can replace.” The company ran a full page ad in the New York Times telling their customers not to buy one of their most popular jackets. “Something has to give,” explained Jill Dumain, Patagonia’s director of environmental strategy, “Something has to fundamentally shift in the consumption world that reduces the pressure on the raw materials, which reduces pressure on the planet and reduces the pressure on the people who make all this stuff all over the world.” Because Patagonia aligned with their mission, the company saw an increase in their sales.

How about Annie’s? They promise organic products along with 2.6 million in donations to school gardens while Ikea has partnered with Save the Children and UNICEF to shed light on child labor practices in Southeast Asia. We are dog lovers here at GB and we are particularly fond of the brand Tito’s for our Vodka Press cocktails. They are committed to rescuing and protecting canines with their Vodka For Dog People Program. The philosophy that consumers are looking for a mission or cause, not just fancy packaging or a good deal, is becoming more of the norm.

Jimmy John’s saw a dramatic shift in the public’s opinion of their company after photos were posted of CEO Jimmy John Liautaud’s big game hunting. Chick-fil-a’s CEO, Dan Cathy, set off a firestorm in 2012 by publicly opposing gay marriage. While these businesses are still operating, the shift in public opinion correlated with drops in sales.

There is a shift in the way consumers are purchasing. Data shows that 76% of Americans would refuse to purchase a product if they found out a company supported an issue that does not align with their beliefs. In fact, 50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services. Yes, you read that right: consumers WILL PAY MORE for your service or product if you commit to being corporately responsible in some capacity.

So what are you waiting for? Find a cause you are passionate about and get an edge on your competitors. The goal shouldn’t be more customers, but better customers.

Interested in a free consultation? Click here and we’ll contact you ASAP

Blog Blog

By | Blog | No Comments

This week we’ll be talking about…well, blogs! Blogs can provide limitless value for you and your business. We’ll keep the intro short and sweet because we’ve got a stellar list of reasons as to why you should begin your blogging journey today.

Create an Audience
Blog writing allows you to promote your business to millions of people over the Internet. Your potential reach is truly astounding. Your company can contribute some sort of value to future clients before the conversation has even started. Lure them in with amazing content and then convert them into customers or partners.

Introduce Yourself
Tell everyone a little bit about yourself. Blog about the who, what, when, where and why you’ve established your business. Be your own PR company. People reading will feel more connected to you and your business.

Demonstrate Your Knowledge
Writing blogs that are particular to your audience establishes your expertise. It boosts your professional reputation. Much like business cards were considered “king” in the 90s, blogs give your audience the impression that you are well established in your space.

Build Rapport and Increase Engagement
Blogging is a great way to begin “testing the waters” with future customers. Cold calls are out. Someone who has read your blog will be more receptive to you and your business. You will be able to convert the traffic to your blog into leads and then into clients.

Land of New Opportunities
The possibilities are really endless when it comes to blogging. Who knows, you could land a speaking engagement, be featured in the media, you could even rub shoulders with some real movers and shakers in your industry.

Meet New Contacts
Just because you work in the restaurant industry, doesn’t mean that everyone who reads your blog does too. Remember that you can attract a whole new audience that will want to reach out which leads to business contacts and future connections.

Make Some Extra Cash
If your blog has a larger audience, you certainly have the ability to monetize. Having a side hustle that provides an additional source of income is never a bad thing. Blogging isn’t a huge time suck but it does have the potential to be a huge pay off.

Interested in a free consultation? Click here and we’ll contact you ASAP