Monthly Archives

October 2018

Social Media Mistakes That Are Darn Right Scary

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Social media is only advantageous if you use it correctly. There are a few traps that you want to avoid falling into if you want to establish trust in your brand. You don’t want to waste valuable marketing resources or worse, alienate your target audience and damage your brand’s reputation. Let’s take a look at the most common mistakes we see companies making today.

Using social media like one long sales pitch

DO NOT treat your social media feeds like one endless sales pitch. There’s no bigger turn off to your audience than bombarding them with posts the promote your services/products peppered with calls to action. Avoid this common mistake by following the 80/20 rule: 20 percent of the time your posts will be sales associated. The other 80 percent will be devoted to informative, educational posts that will benefit your customer base. Position yourself as a knowledgeable leader on social media, it well help you establish trust with your clients’ in the long run.

Posting low quality images

I know that it may seem like social media is a less formal marketing channel, but the quality of images and video are just as important as other other marketing platform. The majority of social media platforms of focus on the visual so don’t use out-of-focus, blurry, or dark images. If your followers can’t see value in your images, how can you expect them to believe that there’s value in your services or products. So do yourself a favor, invest in a good camera, find the best light, and locate the most striking images. Great pics last a lifetime and represent value, don’t miss out.

Not all Platforms are created equal

So you’ve created all this great content for your brand, but do you know how to properly share it on the correct platforms? This is one of the most common mistakes businesses make- they post the same article, with the same caption on Facebook, Instagram, and Twitter in hopes to receive the same amount of engagement on each one.

In reality, platforms can differ greatly for each other, each requiring a unique approach. Tailor your content specifically for each one. Do your research, familiarize yourself with the right style for you brand, and start customizing your posts to have the greatest possible effect.

Thinking quantity is more important than quality

Despite popular belief, the number of followers is not representative of a killer social media strategy. The more followers you have means the more potential clients, right? Wrong. What you need to be more concerned with is the quality of followers. The key is to achieve a steady growth of followers the closely align with your target market. You want a following of decision makers or clients-in-waiting within your industry.

Do not buy followers. You want the content you’re producing and sharing about your products or services to bring followers in organically. Make and post great content and your followers will share those posts along with your page which will increase new followers that are in your target audience.

This concludes our list of the most common social media mistakes that you should steer clear of. For more on how to use Facebook, Twitter and LinkedIn to engage with your clients, click here.

Digital Marketing Trends to Watch in 2019

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The advertising world can be a bit like the Hunger Games. We’re just a bunch of kids fighting for our lives in a forever changing landscape. Survival of the fittest, right? You either adapt or you die. We need to continue to come up with new and innovative marketing strategies so we can engage our audiences. We have to grow in efforts to stay ahead of our competitors. There’s been a few technologies released recently that are strongly affecting the market and the companies that are providing these innovations are appearing at a rapid rate, forever changing the advertising world we once knew.

And while there are still a few months left in 2018, utilize this time to reexamine your marketing strategy for next year. We’ve gathered a list of some of the most powerful marketing trends that will not be going anywhere, anytime soon.

Virtual and Augmented Reality

So what are the two things that users want? I’m glad you asked! Engagement and to play an active role in brand messaging. Augmented and Virtual Reality (AR and VR)  are the perfect opportunities to satisfy these consumer wants. When you allow consumers to engage in more profound ways through immersive experiences, they are better equipped to find what they are looking for which ultimately leads to their satisfaction.

Getting users to set foot inside of a specific physical location isn’t always doable, VR and AR provide greater flexibility and reach through integration with mobile apps. Home Depot is empowering potential buyers to literally picture themselves owning their products by simulating your potential reality with their app. The app helps users visualize their products in their space by presenting high-definition, true-to-life 3D models.

Virtual and Augmented Realities are becoming increasingly commonplace as a marketing tool for brands. You’re supplying  customers with that pre-purchase info they crave, but minimizing the effort they usually have to make to get it.

Artificial Intelligence

Artificial intelligence is a hot topic in marketing and the technology is still taking shape. Most people just imagine Skynet without fully understanding AI’s capabilities and limitations. But as AI continues to prove itself useful for simplifying data-based experiences and improving user experience, confidence in it has increased.

The most common implemented form of AI are chatbots. Chatbots are an affordable way to aid brands in improving customer service. Chatbots are faster than humans in providing  data-related answers as well as taking requests. They can be funny, have personalities, and offer personalized service to customers in need, at any time. Chatbots can be integrated with a website, an application, and even with a social media platform. They also have the ability to gather user information that can later be used to better tailor marketing strategies.

KLM has done a great job with this, creating a plug-in with Messenger that streamlines everything from booking to check-in and flight status updates. It’s a win-win for both sides: travelers get to access all their travel info from anywhere, and KLM can supply it to them without tying up personnel.

The chatbots trend is not going to leave the digital marketing industry without making its mark in the coming years as AI research improves.

Voice Search

Almost one third of the 3.5 billion searches performed on Google every day are voice searches, with personal assistant devices leading the way.  Everyday more and more people are using Amazon’s Alexa, Apple’s Siri and Google Assistant. Their capacity for recognizing human speech has improved greatly, they are so helpful in both searching for information on the Web and doing things around the house.

You can even order a pizza without lifting a finger. Domino’s has done well here, teaming up with Amazon Echo to let customers order pizza hands-free. Allowing people to interact with you via voice search makes their life easier, and offers a chance to incorporate brand personality and tone in the way you respond. The dynamics of voice search also present a challenge for digital marketers, therefore, tailoring your SEO strategy for voice search is crucial.

Voice recognition technology is only expected to grow and to improve. It will bring a significant disruption to the marketing world. Before we always focused on SEO and optimization of UX and UI, but with no screen, these aspects become irrelevant. How will businesses adapt to these changes? I guess we’ll have to wait and see.

So which of these hot new digital marketing strategies do you plan on implementing?

Interested in a free consultation? Click here and we’ll contact you ASAP

A Lesson in Review

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Online Reviews are a great way to market your business to consumers. With the number of online shoppers, it is crucial that you keep up with your online presence and make the most out of your positive online reviews. Positive reviews help promote your business, plain and simple. A customer who is passionate about your company is a customer who will  keep coming back and using your business time and time again. You’re going to want to respond quickly and be concise and authentic. It’s important to include a call-to-action as well. We’ll go step by step on exactly what you should do to respond for maximum impact.

Give Thanks

Duh! First things first, thank them so they know their positive review did not go unnoticed. Go on and show your appreciation and make sure its personal. It doesn’t hurt to reference something they mentioned like a specific employee or a dish.

Respond Promptly

Reviews are usually left right after a purchase is made, a visit, or particular experience. Timing is crucial, so get on it. If you wait too long with responding, it shows that your business doesn’t care even though your client cared very much about your business. It’s a simple act of appreciation. If you respond 6 months later, the customer will be alerted and then reminded that they were completely ignored.

Keep it Brief

Do not write a novel, nobody has time for that. Do them a favor by keeping it short but impactful. If you say too much, you run the risk of decreasing the value of your response and no one wants to come off as clingy. Short and sweet, people.

Be Real

I think we all can agree that robots pretending to be humans are terrible so please don’t act like one. I know that it may seem like a good idea to have a generic response but it in no way comes off as genuine to the reviewer. They took the time to leave a review so you can take the time to craft a human response. Let them know you actually read their review. Again, don’t go overboard but find a way to make it personal.

Encourage Them To Take Action

Responding to positive is all good but you know what’s even better? Adding a call-to-action. Be cool, make it feel natural and authentic, maybe ask them to tell their friends or book another appointment. It’s really up to you, but it’s best to strike while the iron is hot.

Share It

You received a great review, and the final step is to spread the word. Share the good news on social media. Potential customers will see it and want to do business with you in the future. Put it on your website so visitors know what’s in store when they choose to interact with your company.

So now that you know how important responding to those positive reviews are, you can begin reaping the benefits. Happy responding.

Interested in a free consultation? Click here and we’ll contact you ASAP

What Is Mobile Marketing & Why Does it Matter So Much?

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It’s Sunday morning and you are looking for a brunch spot close by, do you:
A. Plop down at your desktop and search brunch restaurants on Yelp
B. Use your smartphone and ask Siri

The most common is response is B. You ask Siri.

Whether you’re playing Words With Friends or Googling your ex, mobile devices are king. They are the most preferred way of accessing the internet. So it only makes sense that your business needs to have a mobile approach to marketing. It’s pretty simple, mobile marketing is when users are able to connect to a business through the use of a mobile device like with mobile apps and mobile-ready websites. We’re going to take a look at some of the fundamentals of mobile marketing and why your business needs it.

Outreach
What is the first thing you do each morning? You check your phone, right? It is a ritual that almost everyone participates in: we check our email and cruise through our social media all from the comfort of our own beds. From push notifications to text messages, mobile marketing is the best way to to effectively reach your customers throughout the day.

Personal Touch
For a majority of the public, their mobile device is never more than an arm’s reach away, if that, at any given moment. It’s a growing trend. Our phones are personal property, it’s where we keep our family photos, our contacts, our to-do lists. So if you insert yourself and your company into your customers’ devices, you become deep-seated with familiarity. It’s extrinsic and it works.

Rapid Response
On average, text messages are read in three minutes or less after being received. There’s a feeling of excitement we experience when we receive a text message, mainly because we don’t know who the sender is. Is it from your date from last night or from your mother? The possibilities are endless and we love to guess. Mobile Marketing allows your business to be part of that adrenaline rush.

E-commerce
The days of heading to the mall for all your shopping needs are fading. Now we make purchases in our sweatpants on our phones. Research shows that mobile app shopping is the favored option. I mean, who doesn’t have the Amazon app on their phone these days? From this data we can gather that you have got to get in the mobile marketing game in order to keep your customers satisfied. A great way to encourage e-commerce is by sending push notifications and text messages with links to products or promotions. Your customers simply click and are instantly carried straight to your virtual storefront, no searching necessary.

Cost Effective
From television to printed publication, advertising your business is EXPENSIVE. The beauty of mobile marketing is that you avoid the cost of airtime, the billboard fees, print costs and so on. You just pay the one time fee for a service like push notifications or text messaging and then you’re on your way to reaching customers with the simple touch of a button.

Make no mistake, mobile marketing is a game changer. As the number of mobile device users increase, the marketing world has to adapt. So what are you waiting for?

Click here to contact GB Agency today for a free consultation and see how we can help you become first in your business.