5 simple tips that most salon and spa owners can easily incorporate, using the latest technology available:
Social Media, Made Simple
Managing every social network can be mind-boggling, so subscribe to a service to consolidate all of your accounts into one easy-to-use application. You’ll have more time to focus on what you’re posting, not how to post it. We use Hootsuite, but there are plenty of options out there.
Fill Empty Chairs with Fans
Don’t let chairs go empty because of no-shows and cancellations. Tweet and post to Facebook about last minute availability–adding a discount or an extra conditioning service–and minimize lost revenue. There are also services available now that will broadcast your last minute vacancies for you. Check out www.webopenings.com
Manage Your Online Reputation
More and more clients are posting reviews, and potential customers are flocking to read them. It’s essential that you control your image by responding to customer service issues and encouraging clients to share positive reviews. Yelp can be difficult to manage but Google reviews and Facebook reviews are much easier. Make sure you stay on top of them.
Know Your Clients
Most salons do not make the most of their salon computer system. Be smart – use client records to discover who is due for a service, who has stopped buying products, and who you think is likely to purchase more. Then target those different groups with email blasts or social media campaigns.
Front and Center
You’re on Facebook and you’ve got Twitter down pat, but how do you turn clients into fans? Tell them! This is one of the easiest and most effective things you should be doing right now! Place signage at reception asking them to follow you online and inform them of the benefits. All salons and spas should have several thousand fans.