AI is no longer science fiction. From analytics to UX, AI has the power to jump-start your marketing efforts for the better.
Artificial intelligence (AI) is being used in countless industries and applications, but its machine learning capabilities are particularly exciting for the world of marketing. In addition to improving the user experience, machine learning takes work off marketers’ hands so they can focus on what matters. AI isn’t about performing small tasks anymore. This technology is now taking over time-consuming projects.
Cutting-edge AI technology was only available to large enterprises in the past. However, today’s AI is accessible to smaller companies with limited budgets. This is good news for marketers, who can see higher ROI, and customers, who receive a better end-to-end experience.