1. Exceptional ROI
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Ecommerce brands earn an average of $40–$45 for every $1 spent, equating to a 3,900–4,400% return on investment reddit.com+15smartmail.io+15wizishop.com+15mayple.com+2amraandelma.com+2emailtooltester.com+2.
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Top retailers often name email as the channel delivering the highest ROI reddit.com+15smartmail.io+15getresponse.com+15.
2. Direct Line to an Engaged Audience
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Over 50% of consumers say email is the best way for brands to communicate reddit.com+4getresponse.com+4smartmail.io+4.
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With more than 4 billion active email users, it’s one of the world’s most ubiquitous communication tools gauss.hr+3charleagency.com+3reddit.com+3.
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Automated triggered emails (like cart reminders) account for just 2% of volume but drive 37% of ecommerce email–driven sales mayple.com+8omnisend.com+8smartmail.io+8.
3. Personalization Boosts Results
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Personalized emails convert 6× better, and segmented campaigns bring up to 760% greater returns reddit.com+6inboxally.com+6gauss.hr+6.
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80% of consumers say personalized emails increase their likelihood to purchase amraandelma.com+1reddit.com+1.
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AI-powered personalization and subject-line testing are accelerating engagement and conversions apnews.com+15forbes.com+15reddit.com+15.
4. Automation = Scale and Efficiency
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Automated workflows—like welcome series, cart abandonment, post-purchase follow-ups—generate passive, recurring revenue, often outperforming manual sends reddit.com+1reddit.com+1.
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Abandoned-cart emails alone can see 18–30% conversion rates .