Milia was a trade show in Cannes, France, for the digital arena that brought together the converging markets of interactive entertainment, broadband interactive tv, the Internet and wireless media.
We designed the logo and branding, creating 4 windows into the future of converging media, each one representing one of the areas. It was hugely successful and the branding was displayed on a 100 foot outdoor billboard outside the Palais Des Festivals on the Promenade in Cannes, as well as across their website, advertising campaigns, collateral and everything associated with the event.
In addition to the branding, we also wrote all the copy for the event.
CLIENT: MIP TV