How to Strategically Respond to Customers on Social Media

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When your customers want to reach you, where do they go? Chances are, they head to your social media accounts. While phone and email are still critical support channels, it’s no surprise that nearly 70 percent of consumers have used social media for customer service on at least one occasion: why would they spend 10 minutes listening to hold music when they can just send a quick tweet to get what they need and be on their merry way?

Whether it’s Twitter, Facebook, Instagram, LinkedIn, or any other channel, your customers want to reach you there, so it’s important to treat social media support requests as an integral part of your customer service program. Here are six practical ways you can listen thoughtfully, address concerns, and learn from customer feedback on social media.

Monitor your mentions

The first step to offering great social media support is actively listening for mentions of your brand. There are a range of social media monitoring tools (some of them free!) like Keyhole, Hootsuite, Buzzsumo, and Digimind that you can use to track discussion of your brand on social media. These tools can notify you whenever your brand name is mentioned, so you can catch chatter that’s related to you, even if you’re not tagged in it. Don’t forget to monitor phrases related to your products or promotions, plus any hidden mentions, such as misspellings of your brand name.

Meet your customers where they are

When your customers contact you on social media, it’s important that you give an initial response over that same channel. For example, if your customers ask a question on Facebook, they don’t want an email or phone call in response — they’re expecting you to reply directly on Facebook. Doing so helps you keep the flow of the conversation and maintain accountability for every message you receive.

If your customer’s question involves something personal, or if you think you can answer better over an email or phone call, let them know you want to transition to another medium, and assure them that you’ll take care of the issue there. Try sending something like this: “Thanks for your question. Can you direct message us your email so I can send you some resources that will help with this issue?”

Sending this type of response benefits you in two ways: your customer will know to check their email for your reply, and the rest of the social media world can see that you cared and responded.

Respond quickly with reusable responses

Social media moves fast, so customers expect a quick reply. A study by Twitter revealed that 71 percent of Twitter users expect a brand to respond within an hour. Keeping up with customer posts and tweets might feel overwhelming, but your social media monitoring tool gives you a head start. Another helpful strategy to respond faster is to write reusable messages for each social channel to answer frequently asked questions. Organize these responses so your whole team can easily search, copy and paste, and tweak them later.

Building out these commonly asked social responses helps make sure every customer service rep on your team uses messaging that’s consistent with your brand. As a bonus, an organized reusable message library can double as a great example and teaching tool for new or less experienced employees.

Reply to every post

It can be challenging to keep up with an endless flurry of comments and mentions, and it’s easy to let some fall off your radar. But when you brush off a question or comment you receive on social media, you’re ignoring your customer.

Ignoring customers online has its consequences. According to one digital engagement service, 88 percent of customers are less likely to purchase from a company that ignores customer questions on social media. So, take the time to acknowledge every comment with an authentic reply. Check out how customer service reps at Zapposreply to every comment and sign off with their initials to make it feel more human

Track your trends

Look for trends in your customers’ social requests and in your team’s performance, like response times, mention frequency, and commenting times. When you have insights into these broader trends around your social media support, you can make proactive changes to avoid complaints in the future and set goals for your team to aim for.

Use a social media listening system like Brandwatch and Buffer to get insights on trends around your brand, and try a social media customer service software like Frontto get analytics for performance metrics for your team. Try tracking metrics like these:

  • Individual response time
  • Team average response time
  • Busiest time of day
  • Busiest day of the week

Answer with empathy

Like all customer service, social media support requires empathy. Reading customers’ messages closely will help you understand their feelings and determine what tone to reply in. Generally, you’ll want to match your tone to the customer’s. For example, if they send you something quippy, you want to respond with a similar clever kindness. However, a frustrated-sounding tweet about a late delivery merits an equally serious reply. When your company is at fault, write a response that takes ownership of the issue.

To make sure social media comments are handled with empathy, provide your team with a guide for giving great support. Include instructions on how to write in your brand’s voice and tone, examples of what to say and what not to say, and best practices that are specific to each channel.

Providing a great customer experience across multiple channels like email, social media, and phone can feel daunting, but by bringing all your communications channels together and giving your team the tools they need to reply, you’ll be able to satisfy all your customers, wherever they are.

Interested in a free consultation? Click here and we’ll contact you ASAP

Is Your Holiday Email Marketing Strategy in Place?

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Online trends change rapidly. Right now, Instagram stories are the new, stylish way to promote an eCommerce store, but they might be a thing of the past soon. Due to the ever-changing nature of trends, businesses of all sizes are always struggling to stay current, but it’s important to stay on top of critical developments in the digital world.

Often overlooked, email marketing is still an extremely powerful to re-engage with potential or existing customers and entice them back to an online store. In fact, email marketing remains the most effective way to engage users and generate revenue.

Luckily, your hard work will yield great results. To demonstrate the effectiveness of email marketing, here are seven statistics to inspire your holiday marketing campaigns today!

-Welcome emails generate eight times more revenue than regular promotional emails.

-Seventy-two percent of millennials prefer email as a form of business communication.

-Ninety-one percent of people say they want to receive promotional emails. That’s great news for eCommerce businesses.

Fifty-one percent of Americans prefer to shop online. More than half of the population is more likely to make a purchase after receiving an email than visiting an actual store.

Eighty percent of Americans make an online purchase at least once a month.

-In 2017, 44 percent of the total sales in the country came from Amazon.

Consumers make purchasing decisions based on price (87 percent), the cost of shipping (80 percent) and discount offers (71 percent).

Now, it’s time to plan your email marketing campaigns for the upcoming holiday season. Here are some useful tips to create a series of effective automated email messages to maximize your revenue and grow your brand online.

According to industry experts, there are several tried-and-true methods to harness the power of automated email series that continue to deliver great results, starting with these.


Welcome emails

According to Omnisend, the average percentage of welcome email openings is 45 percent, which is much larger than the average open rate of 18 percent for promotional emails. This means that potential buyers are very interested in the initial offer, and you shouldn’t let that opportunity slip away. An excellent way to start is by sharing your gratitude by offering a special deal. Kate Spade has optimized the welcome email message by rewarding new subscribers with a 15 percent discount on their first purchase.


Abandoned cart emails

According to recent statistics, up to 80 percent of online shopping carts are abandoned. However, another source advises that a good portion of that lost revenue can be recovered if the company has a strategy to re-engage users who abandoned their carts.

Think about this: Consumers who put items in their carts are already interested in your products. Therefore, it will be much easier to get them to come back to your store. They just need a little push from a strategic email.

Nordstrom is a company that knows how to execute an effective abandoned cart message. With this campaign, they show consumers the exact items remaining in their cart, which makes the email highly relevant to users; therefore, they can be more successful with increasing conversion rates that drive revenue. Consumers who receive these emails can easily click on the image and complete their purchase, which creates a great user experience.

Nurture emails

When it comes to nurturing emails, audience segmentation is key. It will allow you to deliver tailored messages that can increase your chances of conversion. Start by grouping your subscribers according to common factors, such as similar actions, purchase history, and preferences.

Once that’s completed, consider writing copy that helps subscribers know more about your brand or products. Show them a specific item that meets their interests or tells them an engaging story. This can help inspire loyalty to your brand and motivate them to make a purchase. Consumers are often bombarded with stale sales pitches, but engaging content will make your emails stand out from the competition.

How to Use Automated Emails for the Holidays

Now that we have discussed the basis of automated emails, here are some great ways to maximize them for the upcoming holiday season. Seasonal email marketing campaigns can be divided into three broad groups: pre-holiday messaging, the busiest shopping days of the season (like Black Friday or Free Shipping Day) and after the holidays end. Let’s go through each one individually:

Pre-holidays emails

In a perfect world, pre-season campaigns should be planned months in advance. About three months before the scheduled launch day, the templates should be ready, and the audience has been carefully segmented. These emails should be sent, at the latest, a month before the start of the season. So, if you want to craft a successful Christmas email marketing campaign, the emails should be sent no later than right after Thanksgiving. Now, whether you send these emails on a daily or weekly basis depends on the products you sell or the services you are equipped to offer.

Holiday shopping emails

These emails should follow the same format as the pre-season campaigns. The groundwork has already prepared, and now it’s time to offer your best products and promotions to really maximize your Q4 revenue.

Post-season emails

These emails are key to clearing out inventory before the end of the season. They should be focused on the amount of money customers can save by purchasing your products at this time. Another approach is to extend holiday messaging through the end of the year as Madewell does with giving back initiatives that don’t end with Christmas.

One last critical factor that needs to be taken into account is mobile users. Everyone lives on their smartphones, and this means that subscribers are likely to open your emails through this type of device. Therefore, making sure your email campaigns are mobile-friendly is imperative to attract revenue through mobile sales.

Every single detail counts in order to get the best results from your email marketing campaigns. Just remember that most consumers need to be guided along the path to purchase, so make sure that your message is clear and conduct split-testing to identify the best performing call to action (CTA).

Once you apply these tips, you’ll be poised to capture vital revenue during the holiday shopping season.


Interested in a free consultation? Click here and we’ll contact you ASAP

Thanksgiving Marketing Campaigns Your Business Should Try

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Thanksgiving marketing shouldn’t just be about Black Friday. We’re certainly not saying that you can’t get in on the money making but we would encourage you to go further and consider giving thanks to your customers during the holiday.

Just as Patagonia donated 100 percent of its 2016 global Black Friday sales to nonprofits benefiting the planet or Walmart’s #WellWishes 2017 campaign that donated 1$ to the Children’s Miracle Network with every purchase made from the Kraft brand. Businesses both big and small have the opportunity to give back to customers. We’ve come up with a few samples to inspire you on how to start your own campaign in the spirit of giving thanks.

If You Feed Them, They Will Come

Everyone enjoys a good meal and the holidays usually bring family and friends together and Thanksgiving is no different. Last year, Wix gave thanks by hosting a free dinner for members of the San Francisco community. Have you considered hosting some sort of Thanksgiving event to say thanks to all your current clients and maybe some potential ones as well?

Show Your Gratitude

Say “thank you’ to clients on your active social media platforms, give them a shout out. Thanking them in a personalized manner can really go a long way. And ff you really want to go above zero, try writing individual thank you notes to your best clients and show them how thankful you are.

Be Generous

Your customers give you so much so find a way this holiday to give back, even something as little as a frozen turkey. Turn their advocacy for your brand into a contest by asking them to like and retweet a photo or to send in pictures of their family dinner. As long as the message fits in with your company’s brand, you’re golden.

Get Into The Holiday Spirit

Get festive by using Thanksgiving themed hashtags or using Thanksgiving inspired content. Show your customers how much you enjoy the holiday.

So what are you waiting for? Get out there and be thankful already!

Interested in a free consultation? Click here and we’ll contact you ASAP

How Should Your Business Budget For Marketing?

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The need to establish a marketing budget is no secret to small business owners, but just how much to budget can still be mystifying.

First of all, it’s absolutely okay to admit that you don’t really have any idea where to begin on this. Most small businesses have no formal or consistent marketing line when it comes to their budget. And even if they do, they don’t have much basis behind that number. They’re probably not contemplating what’s a normal spend in their industry or just how much their competitors are allocating. Most people take the haphazard “shot in the dark” method when it comes to their marketing budgets.

In reality, no one really knows exactly what to spend on marketing. Each business is different, every industry is complex, and there’s several variables that are always fluctuating. There isn’t even common ground among experts: Should the budget be limited to just advertising? Are sales promotions included? What about PR? Furthermore, does it cover the cost of the sales team’s salaries and overhead?  What about the website? Social media?

One size does not fit all, despite popular belief. Budgets in general, not just marketing ones, are based on a large array of factors and deal with several different functions. The best any business owner can do is compare their spend to revenue, their competition, as well as any and every available data. So instead of worrying about what you’re NOT doing, just accept where you are and we can go from there. Now you can begin to effectively better your marketing budget, however it was initially established.

In order for your budget to be deemed efficient, you will need to decide which audience you want to target. You will want to begin with a broader market, something like age or income, then gradually narrow down. Aim for potential clients or customers based on more complex traits such as their shopping habits, their wants and needs, or their unique lifestyle. The more familiar you are with your targeted audience, the more efficiently you can adjust your approach.

After you’ve established the people your business wants to reach, the next logical step is to evaluate just how effective your message is. Is it appealing? Focused? Are you building trust while differentiating your brand? And just how goals evolve over time, your message will need to adapt too. Being deliberate with who you are as a company while tracking results will further assist in the process of determining your marketing budget.

There’s a lot to unpack here but the main idea we want to stress is that because there are so many factors to be considered, marketing budgets are personal and highly individualized. After several rounds of assessment, you can slowly begin to dial in on your audience and message while simultaneously determining whether to increase spend for greater returns or trim to improve margins. Eventually, something that started as a wild “shot in the dark” will begin to take shape and progressively become logical.

So instead of worrying about how much you should be spending, focus your energies on spending it more wisely.

Interested in a free consultation? Click here and we’ll contact you ASAP


Social Media Mistakes That Are Darn Right Scary

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Social media is only advantageous if you use it correctly. There are a few traps that you want to avoid falling into if you want to establish trust in your brand. You don’t want to waste valuable marketing resources or worse, alienate your target audience and damage your brand’s reputation. Let’s take a look at the most common mistakes we see companies making today.

Using social media like one long sales pitch

DO NOT treat your social media feeds like one endless sales pitch. There’s no bigger turn off to your audience than bombarding them with posts the promote your services/products peppered with calls to action. Avoid this common mistake by following the 80/20 rule: 20 percent of the time your posts will be sales associated. The other 80 percent will be devoted to informative, educational posts that will benefit your customer base. Position yourself as a knowledgeable leader on social media, it well help you establish trust with your clients’ in the long run.

Posting low quality images

I know that it may seem like social media is a less formal marketing channel, but the quality of images and video are just as important as other other marketing platform. The majority of social media platforms of focus on the visual so don’t use out-of-focus, blurry, or dark images. If your followers can’t see value in your images, how can you expect them to believe that there’s value in your services or products. So do yourself a favor, invest in a good camera, find the best light, and locate the most striking images. Great pics last a lifetime and represent value, don’t miss out.

Not all Platforms are created equal

So you’ve created all this great content for your brand, but do you know how to properly share it on the correct platforms? This is one of the most common mistakes businesses make- they post the same article, with the same caption on Facebook, Instagram, and Twitter in hopes to receive the same amount of engagement on each one.

In reality, platforms can differ greatly for each other, each requiring a unique approach. Tailor your content specifically for each one. Do your research, familiarize yourself with the right style for you brand, and start customizing your posts to have the greatest possible effect.

Thinking quantity is more important than quality

Despite popular belief, the number of followers is not representative of a killer social media strategy. The more followers you have means the more potential clients, right? Wrong. What you need to be more concerned with is the quality of followers. The key is to achieve a steady growth of followers the closely align with your target market. You want a following of decision makers or clients-in-waiting within your industry.

Do not buy followers. You want the content you’re producing and sharing about your products or services to bring followers in organically. Make and post great content and your followers will share those posts along with your page which will increase new followers that are in your target audience.

This concludes our list of the most common social media mistakes that you should steer clear of. For more on how to use Facebook, Twitter and LinkedIn to engage with your clients, click here.

Digital Marketing Trends to Watch in 2019

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The advertising world can be a bit like the Hunger Games. We’re just a bunch of kids fighting for our lives in a forever changing landscape. Survival of the fittest, right? You either adapt or you die. We need to continue to come up with new and innovative marketing strategies so we can engage our audiences. We have to grow in efforts to stay ahead of our competitors. There’s been a few technologies released recently that are strongly affecting the market and the companies that are providing these innovations are appearing at a rapid rate, forever changing the advertising world we once knew.

And while there are still a few months left in 2018, utilize this time to reexamine your marketing strategy for next year. We’ve gathered a list of some of the most powerful marketing trends that will not be going anywhere, anytime soon.

Virtual and Augmented Reality

So what are the two things that users want? I’m glad you asked! Engagement and to play an active role in brand messaging. Augmented and Virtual Reality (AR and VR)  are the perfect opportunities to satisfy these consumer wants. When you allow consumers to engage in more profound ways through immersive experiences, they are better equipped to find what they are looking for which ultimately leads to their satisfaction.

Getting users to set foot inside of a specific physical location isn’t always doable, VR and AR provide greater flexibility and reach through integration with mobile apps. Home Depot is empowering potential buyers to literally picture themselves owning their products by simulating your potential reality with their app. The app helps users visualize their products in their space by presenting high-definition, true-to-life 3D models.

Virtual and Augmented Realities are becoming increasingly commonplace as a marketing tool for brands. You’re supplying  customers with that pre-purchase info they crave, but minimizing the effort they usually have to make to get it.

Artificial Intelligence

Artificial intelligence is a hot topic in marketing and the technology is still taking shape. Most people just imagine Skynet without fully understanding AI’s capabilities and limitations. But as AI continues to prove itself useful for simplifying data-based experiences and improving user experience, confidence in it has increased.

The most common implemented form of AI are chatbots. Chatbots are an affordable way to aid brands in improving customer service. Chatbots are faster than humans in providing  data-related answers as well as taking requests. They can be funny, have personalities, and offer personalized service to customers in need, at any time. Chatbots can be integrated with a website, an application, and even with a social media platform. They also have the ability to gather user information that can later be used to better tailor marketing strategies.

KLM has done a great job with this, creating a plug-in with Messenger that streamlines everything from booking to check-in and flight status updates. It’s a win-win for both sides: travelers get to access all their travel info from anywhere, and KLM can supply it to them without tying up personnel.

The chatbots trend is not going to leave the digital marketing industry without making its mark in the coming years as AI research improves.

Voice Search

Almost one third of the 3.5 billion searches performed on Google every day are voice searches, with personal assistant devices leading the way.  Everyday more and more people are using Amazon’s Alexa, Apple’s Siri and Google Assistant. Their capacity for recognizing human speech has improved greatly, they are so helpful in both searching for information on the Web and doing things around the house.

You can even order a pizza without lifting a finger. Domino’s has done well here, teaming up with Amazon Echo to let customers order pizza hands-free. Allowing people to interact with you via voice search makes their life easier, and offers a chance to incorporate brand personality and tone in the way you respond. The dynamics of voice search also present a challenge for digital marketers, therefore, tailoring your SEO strategy for voice search is crucial.

Voice recognition technology is only expected to grow and to improve. It will bring a significant disruption to the marketing world. Before we always focused on SEO and optimization of UX and UI, but with no screen, these aspects become irrelevant. How will businesses adapt to these changes? I guess we’ll have to wait and see.

So which of these hot new digital marketing strategies do you plan on implementing?

Interested in a free consultation? Click here and we’ll contact you ASAP

A Lesson in Review

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Online Reviews are a great way to market your business to consumers. With the number of online shoppers, it is crucial that you keep up with your online presence and make the most out of your positive online reviews. Positive reviews help promote your business, plain and simple. A customer who is passionate about your company is a customer who will  keep coming back and using your business time and time again. You’re going to want to respond quickly and be concise and authentic. It’s important to include a call-to-action as well. We’ll go step by step on exactly what you should do to respond for maximum impact.

Give Thanks

Duh! First things first, thank them so they know their positive review did not go unnoticed. Go on and show your appreciation and make sure its personal. It doesn’t hurt to reference something they mentioned like a specific employee or a dish.

Respond Promptly

Reviews are usually left right after a purchase is made, a visit, or particular experience. Timing is crucial, so get on it. If you wait too long with responding, it shows that your business doesn’t care even though your client cared very much about your business. It’s a simple act of appreciation. If you respond 6 months later, the customer will be alerted and then reminded that they were completely ignored.

Keep it Brief

Do not write a novel, nobody has time for that. Do them a favor by keeping it short but impactful. If you say too much, you run the risk of decreasing the value of your response and no one wants to come off as clingy. Short and sweet, people.

Be Real

I think we all can agree that robots pretending to be humans are terrible so please don’t act like one. I know that it may seem like a good idea to have a generic response but it in no way comes off as genuine to the reviewer. They took the time to leave a review so you can take the time to craft a human response. Let them know you actually read their review. Again, don’t go overboard but find a way to make it personal.

Encourage Them To Take Action

Responding to positive is all good but you know what’s even better? Adding a call-to-action. Be cool, make it feel natural and authentic, maybe ask them to tell their friends or book another appointment. It’s really up to you, but it’s best to strike while the iron is hot.

Share It

You received a great review, and the final step is to spread the word. Share the good news on social media. Potential customers will see it and want to do business with you in the future. Put it on your website so visitors know what’s in store when they choose to interact with your company.

So now that you know how important responding to those positive reviews are, you can begin reaping the benefits. Happy responding.

Interested in a free consultation? Click here and we’ll contact you ASAP

What Is Mobile Marketing & Why Does it Matter So Much?

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It’s Sunday morning and you are looking for a brunch spot close by, do you:
A. Plop down at your desktop and search brunch restaurants on Yelp
B. Use your smartphone and ask Siri

The most common is response is B. You ask Siri.

Whether you’re playing Words With Friends or Googling your ex, mobile devices are king. They are the most preferred way of accessing the internet. So it only makes sense that your business needs to have a mobile approach to marketing. It’s pretty simple, mobile marketing is when users are able to connect to a business through the use of a mobile device like with mobile apps and mobile-ready websites. We’re going to take a look at some of the fundamentals of mobile marketing and why your business needs it.

What is the first thing you do each morning? You check your phone, right? It is a ritual that almost everyone participates in: we check our email and cruise through our social media all from the comfort of our own beds. From push notifications to text messages, mobile marketing is the best way to to effectively reach your customers throughout the day.

Personal Touch
For a majority of the public, their mobile device is never more than an arm’s reach away, if that, at any given moment. It’s a growing trend. Our phones are personal property, it’s where we keep our family photos, our contacts, our to-do lists. So if you insert yourself and your company into your customers’ devices, you become deep-seated with familiarity. It’s extrinsic and it works.

Rapid Response
On average, text messages are read in three minutes or less after being received. There’s a feeling of excitement we experience when we receive a text message, mainly because we don’t know who the sender is. Is it from your date from last night or from your mother? The possibilities are endless and we love to guess. Mobile Marketing allows your business to be part of that adrenaline rush.

The days of heading to the mall for all your shopping needs are fading. Now we make purchases in our sweatpants on our phones. Research shows that mobile app shopping is the favored option. I mean, who doesn’t have the Amazon app on their phone these days? From this data we can gather that you have got to get in the mobile marketing game in order to keep your customers satisfied. A great way to encourage e-commerce is by sending push notifications and text messages with links to products or promotions. Your customers simply click and are instantly carried straight to your virtual storefront, no searching necessary.

Cost Effective
From television to printed publication, advertising your business is EXPENSIVE. The beauty of mobile marketing is that you avoid the cost of airtime, the billboard fees, print costs and so on. You just pay the one time fee for a service like push notifications or text messaging and then you’re on your way to reaching customers with the simple touch of a button.

Make no mistake, mobile marketing is a game changer. As the number of mobile device users increase, the marketing world has to adapt. So what are you waiting for?

Click here to contact GB Agency today for a free consultation and see how we can help you become first in your business.

Behind the Booth: The Advantages of Trade Show Exhibiting

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Trade shows…It can be a love/hate relationship. They can be hectic and costly: exhibit display, renting a space, electrical or AV orders, drayage, promotional items, travel, accommodations, ground transport, etc. It can all add up quickly and yet we still take the time and money to attend them. Why? The ROI on trade shows and conventions present an opportunity for more exposure, more customers and more insight into what your competitors are doing.

So if you’re on the fence about whether trade shows are for you and your business, here’s a few reasons to show you how advantageous this marketing strategy really is.

Trade shows and conferences have the potential to draw in hundreds of thousands of people. What this really means is that there are hundreds of thousands of possible buyers visiting your booth over the course of 2-3 days that you normally wouldn’t be able to make contact with using any other kind of marketing technique in a similar time frame. It’s a numbers game and the odds are in your favor.

Direct Promotion
We use ads and brochures to indirectly promote our goods and services. Trade shows and conventions allow us to use more than one form of communication. You can explain and sell your products and services directly to customers. This kind of face to face promotion gains more traction than any brochure or flyer ever could. Questions can be answered on the spot and relationships can be established right then and there.

Face to Face Communication
We touched on this briefly above, but this is really the best method when it comes to selling your business. Questions can be answered on the spot and you can quash any doubts that potential clients may have. You’re able to start a dialogue and establish relationships right then and there.

Cost Effective
We know money doesn’t grow on trees but when you look at the ratio of money spent vs. the sales generated, it truly is the most cost effective form of advertising out there.

Trade shows and conventions are the best way for you to see what else is happening in your line of business and how your company is measuring up. Consider how others are exhibiting and what their booths look like, then you can get a better sense of marketing campaigns that work and those that don’t.

The initial investment of marketing your business at a trade show is worth it. With a custom-designed exhibit from GB Agency, your company will be well on its way to reaping the rewards of a great trade show marketing campaign.

For more information on how GB Agency can help your company maximize trade show ROI, click here.