All Systems Go!

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In this day and age, everyone’s private life is essentially online. But despite the overwhelming amount of information that is readily available from social media, it has become more and…

Boost Your Marketing with AI and ML

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AI is no longer science fiction. From analytics to UX, AI has the power to jump-start your marketing efforts for the better. Artificial intelligence (AI) is being used in countless…

Get It Together: Business Organization Tips

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Getting your business organized involves a lot more than buying colorful post-its and cleaning off your computer screen.  You're going to need to create some systems and procedures that will…

Exciting News!

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In our efforts to continue expanding our business we were offered a fantastic opportunity! We were recognized by DesignRush as a top-tier design business and they invited us to list…

Is It Time to Revamp Your Website?

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There’s a lot more to a successful web design than just an eye-catching logo and a sleek appearance. Not only do you need your site to look great, you also…

What’s a CRM and Why Do I Need One?

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A CRM is a Customer Relationship Management tool. Not only does this kind of software help you manage your business relationships and keep information on people of interest, it also…

What Is a Pitch Deck? (And How to Make a Great One)

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It’s a tool that every startup business or entrepreneur needs – a great pitch deck. A pitch deck is a presentation that you’ll use to help explain or showcase your…

It’s Time to Spruce Up Your Content Marketing Strategy

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There are few rites of Spring more satisfying than the annual clean. It's the perfect time to clean up your content marketing strategy! Vital Design compiled some great examples of…

Brand Style Guide Samples

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Developing a consistent brand begins with creating a brand style guide and HubSpot came up with an excellent list of some brand style guides that you can use as inspiration…

How To Devise An Event Marketing Strategy

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Now event management may seem like a highly lucrative field; but if you’ve dabbled in it long enough you’ll know that promoting an event is no less than a Herculean…

Logo Design Mistakes to Avoid at All Costs

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Businesses today have more of an online presence than ever before. More people are watching your brand which means you have to stay current and constantly be evolving. A distinct,…

Happy Valentine’s Day

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Are You Staying Current with Social Media Trends?

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Social media trends can easily become the bane of your existence in your business. In fact, it’s not uncommon to hear business owners complaining about needing to use social media…

Before You ReBrand

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Your brand needs some help, but it isn’t the only thing that needs some extra love and care. When you want to conduct a brand overhaul or rejuvenation, you need…

How to Drive Targeted Traffic Using Google Ads

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One of the leading ways to drive more shoppers to your online store is by using Google Ads – formerly known as Google AdWords. These ads can help you start generating…

Web Design Trends for 2019

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When it comes to web development you are bound to experience constant changes and updates in the designs every year. In fact, the updates and trends are constantly changing and…

Happy New Year!

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12 Days of Marketer’s Christmas

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On the 12th day of Christmas my true love gave to me, 12 websites for clicking, 11 events for boothing, 10 logos for branding, 9 Facebook postings, 8 PowerPoints presenting,…

Refresh Your Brand in 2019

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Every New Year brings new possibilities and opportunities. This is especially true for brands that want to better communicate with their audience and effectively reach their target market. Technology is…

How to Strategically Respond to Customers on Social Media

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When your customers want to reach you, where do they go? Chances are, they head to your social media accounts. While phone and email are still critical support channels, it’s…

Happy Thanksgiving

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Is Your Holiday Email Marketing Strategy in Place?

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Online trends change rapidly. Right now, Instagram stories are the new, stylish way to promote an eCommerce store, but they might be a thing of the past soon. Due to…

Thanksgiving Marketing Campaigns Your Business Should Try

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Thanksgiving marketing shouldn't just be about Black Friday. We're certainly not saying that you can't get in on the money making but we would encourage you to go further and…

How Should Your Business Budget For Marketing?

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The need to establish a marketing budget is no secret to small business owners, but just how much to budget can still be mystifying. First of all, it's absolutely okay…

Social Media Mistakes That Are Darn Right Scary

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Social media is only advantageous if you use it correctly. There are a few traps that you want to avoid falling into if you want to establish trust in your…

Digital Marketing Trends to Watch in 2019

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The advertising world can be a bit like the Hunger Games. We’re just a bunch of kids fighting for our lives in a forever changing landscape. Survival of the fittest,…

A Lesson in Review

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Online Reviews are a great way to market your business to consumers. With the number of online shoppers, it is crucial that you keep up with your online presence and…

What Is Mobile Marketing & Why Does it Matter So Much?

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It’s Sunday morning and you are looking for a brunch spot close by, do you: A. Plop down at your desktop and search brunch restaurants on Yelp B. Use your…

Behind the Booth: The Advantages of Trade Show Exhibiting

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Trade shows...It can be a love/hate relationship. They can be hectic and costly: exhibit display, renting a space, electrical or AV orders, drayage, promotional items, travel, accommodations, ground transport, etc.…

Seasons Change and So Should Your Marketing Strategies

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Now that school is back in session, Halloween is right around the corner, and Thanksgiving will be here before you know it which means Christmas is tomorrow. As the seasons…

DON’T do it yourself: website edition

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If you’re going to run a business in this day and age, you’re going to need a website. There’s no getting around it. As consumers, we need to be able…

Talk the Talk

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Do you ever feel like some business marketers are speaking a foreign language? Marketing acronyms are being used around the office all the time and not always properly. If you…

Why Infographics Matter

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With the overflowing amount of information available on the web today, how can your company immediately grab the attention of your potential clients? Enter the infographic. Infographics are an incredibly…

Corporate Responsibility: Bigger Than Your Bottom Line

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Let’s face it, we like to align ourselves with people that share similar values as us. Birds of a feather flock together, right? Well, we do the same thing with…

Blog Blog

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This week we’ll be talking about...well, blogs! Blogs can provide limitless value for you and your business. We’ll keep the intro short and sweet because we’ve got a stellar list…

Branding and Logo Development

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We all know how important branding and logo development is. This is a project we recently completed for SMK to revamp their outdated logo. Does your logo need a facelift?…

What’s This Brand Identity You Speak Of?

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Much like your own personal character is unique to you, brand identity is the personality of your business. It needs to designate who the company is as well as set…

What’s in a Logo, Anyway?

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Now that we’ve determined that a brand is more than a logo, let’s go further and look at each one individually. So this week, let’s talk about what makes a…

A Brand is More Than a Logo

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So you've started a business... congratulations, you little entrepreneur.  Now is the time you start questioning everything. "What next? What is our brand?" Obviously your next step is to design…

GDPR Doesn’t Have To Be Scary

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The General Data Protection Regulation, or GDPR, enforcement date is fast approaching. If you haven’t heard of it or you don’t know what I’m referring to, don’t worry, your good…

Website Dos and Website Don’ts

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It can be a ruthless environment when it comes to website design. People can become more focused on funneling visitors to their site that they fail to remember how to…

Say hello to the new GB Agency website

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In the summer of 2016, we decided to evolve the GusmanBremner name into GB Agency. The reason was simple - we had moved to an agency set up and more clients…

GusmanBremner is no more. Say hello to gb.Agency!

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It was always part of our masterplan. Today it becomes reality. GusmanBremner, which we often refer to as gb and is clearly an agency (of the marketing variety), has completed…

50 Shades of Gray Hair

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Going gray happens to us all. Whether is it’s in your mid to late 30s, like many people or mid 40s, it’s going to happen. So, the question becomes: embrace…

Facebook changes coming soon…

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There are some interesting little changes coming to Facebook soon. Well, developments as much as changes. Much of it is in video - Facebook sees video as being even bigger…

End of Summer Cuts

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Back in the balmy days of May, we talked long hair looks, but right now, if you feel shaggy and sweaty, you may be coveting a shorter look to get…

Fashion Week Hair Trends

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As fashion week travels around the globe, we are taking a look at the latest trends in cuts, colour and style, straight from the fashion week runways. On the runways,…

What ever happened to innovation?

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Before Web 2.0, just as dial-up was fading and the web was emerging as an interactive medium, every web agency was scrambling to hire Flash designers - animators that could…

5 Quick Tech Tips for Salons and Spas

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5 simple tips that most salon and spa owners can easily incorporate, using the latest technology available: Social Media, Made Simple Managing every social network can be mind-boggling, so subscribe…

Mutu makes sure you #NeverMissAnotherCall

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We're thrilled to be working with Mutu Solutions. Based in the UK, Mutu provide telephone and front-desk solutions to salons and spas all over Europe. They work with some of…

Product focus: Maddyloo Hair Ties

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The best businesses come with a great back story and Maddyloo is no different. Their hair ties business was born in Jon and Honeya Samnick's kitchen when they were dating.…

The Salon of the Future

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One of our specialist industry verticals is salon and spa. As a modern agency, we’re keen to stay on the cutting edge of thought leadership and always look into the…

Small business should be wary of stormy clouds

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Cloud computing. What is it and why is everyone talking about it? Well, ok, not everyone, but certainly companies that make cloud-based software are constantly making bold statements like “anything…